Streetwear wasn’t born in luxury fashion houses. It started where culture breathes the loudest—the streets. From the corners of New York to the skate parks of California, and now to cities across Africa, Asia, and Europe, streetwear has transformed into a global movement.
At Wear0110, we carry this same DNA: authentic, raw, and unapologetic. Streetwear isn’t just fashion—it’s identity. And today, it belongs to the world.
The Roots of Streetwear
Streetwear came from the underground. In the 1980s and 90s, it was tied to hip-hop, graffiti, skating, and youth rebellion. It wasn’t polished, it wasn’t for everyone—and that was the point. It was culture, coded into clothing.
What made it powerful wasn’t perfection—it was authenticity.
The Global Takeover
Fast-forward to today, and streetwear is everywhere. From Tokyo’s Harajuku to Lagos Island, from London’s Soho to Los Angeles, streetwear has become the uniform of the bold.
Celebrities, artists, and athletes adopted it. Luxury fashion houses now try to copy it. But the essence has never changed—it’s still about the streets, the culture, and the people.
Where 0110 Fits In
At Wear0110, we’re not here to imitate—we’re here to add to the movement.
Our designs are built on three principles:
- Freedom: Wear what makes you feel untouchable.
- Originality: Don’t copy—create.
- Roots: Always remember where you’re from.
That’s why our slogan is “Wear Your Origin.” Because as streetwear becomes global, we refuse to forget the source—the streets, the culture, and the stories.
More Than a Trend
Some think streetwear is a trend. But ask anyone who wears it—it’s not. It’s a lifestyle. It’s how you move, how you talk, how you express yourself. Streetwear is the language of a generation, and it’s not going anywhere.
Streetwear rose from the streets and conquered the world.
Now it’s your turn to be part of the story.
👉 Shop the latest 0110 drops and join the global movement. Don’t just wear clothes—wear your origin.
